IconFactory, purveyors of amazing pixel art (really the best in the business in my opinion) have taken their site down, oddly enough, for six days awaiting the launch of a completely new website.

To help market this relaunch, they have been running an extremely cool six-segment daily-updated pixel film in which the Sims-like icon workers are visited by a very angry W3C inspector (seen above complaining about undepricated break tags; very cute :) and then proceed to start renovating the place to comply.

This is the best kind of web promotion. Clever, insider, extremely high quality, viral as hell. This rocks.

See it from the beginning here. (Requires Quicktime)